Mauricio Jesús Flores Arce, known as Jesús Arce, is a Bolivian-Mexican businessman, co-founder and director of international commercial expansion at Viralcore Global L.L.C., a firm registered in Wyoming, United States, that takes companies into markets where nobody knows them. His work is concentrated on the corridor between China and Latin America.
What he has done
Between 2024 and 2026 he led the entry of a Chinese micro-drama app into six Latin American countries. The team he coordinated exceeded 80 people across operations, validation and testing. The result: 8.2 million organic views, 820 times the contract target and 100 % of the KPIs met across three phases. The seven-month, bilingual Spanish-Chinese contract closed in two phases for USD 25,000 and USD 35,000, with retention tied to results. The client signed a letter of recommendation.
In Chongqing he presented proposals to 19 representatives of 15 Chinese organizations, among them ICBC bank, and signed a framework agreement with Amberaising, one of the largest marketing companies in the city.
In real estate he took on a USD 17 million project that had gone three months without selling a single apartment. He built the brand, set up a channel with partner agencies, Century 21 among them, and sold 16 apartments in the first month: USD 2.3 million.
In hospitality, Swissôtel Santa Cruz (Accor) raised its sales 34 % in the first month of joint work and Hotel Yotaú reached 100 % occupancy for six months. For RCI Vacation Club he built a brand from scratch for Latin America. In Paraguay, his rebranding and investment proposal for Forte Castello accompanied a USD 14 million tender that was won.
Sales
Before leading teams, he sold. At Hertz he was the second-best salesperson in Mexico by volume in 2023. At TripleTen, the technology school of Nebius Group, a company listed on the Nasdaq, he has been the No. 1 senior closer in Latin America since 2024, with more than USD 50,000 in monthly sales and six awards. Three arrived on the same day: highest number of sales, highest cash-in and highest cohort conversion. The company chose him to represent it at Talent Land México.
Recognition and institutional access
Bolivia's Legislative Assembly and Chamber of Deputies recognized him as a national pioneer in branding. He is Business Consul for Latin America at COPPPAL and a member of its Youth Business Council 2026 to 2030. He was Bolivia's delegate to the 2025 Latin Grammys. He gave the TEDx talk "Cuando tu vida es tu emprendimiento" (When your life is your venture) at TEDxAnáhuacCancúnU in November 2020, with more than 12,000 views on ted.com.
Education
Degree in International Business from Universidad Anáhuac Cancún. Entrepreneurship in Emerging Markets, Harvard Online. Business skills diploma, Santander Universia. Higher technical degree in hospitality and tourism. Native Spanish and C1-level business English. Professional experience in more than 12 countries.
How he works
Six rules from his brand manual: proven competence before displayed success; verdict before argument; economy of words; reputation arrives before the person; a code that is not negotiated; no need to be liked. In his words: "I take companies into markets where nobody knows them."